Allstate Insurance Company, named after Sears’ tire brand, went into business on April 17, 1931, offering auto insurance by direct mail and through the Sears catalog. The idea appealed to Wood, and he passed the proposal to the Sears board of directors, which approved it. Odell proposed to Wood, his neighbor, the idea of selling auto insurance by direct mail. The idea for Allstate Insurance Company came during a bridge game on a commuter train in 1930, when insurance broker Carl L. Wood to praise the Allstate tire's contribution to Sears' retail store success. ![]() ![]() The tires' success in the catalog and retail stores prompted Sears Chairman General Robert E. After over two million name submissions, "Allstate" was chosen. ![]() In 1925, Sears held a national contest to decide the name of a new brand of car tires.
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